Why Every Brand Should Build Its Own E-commerce Platform (Not Rely on Marketplaces)
The Changing Landscape of Online Retail For years, online marketplaces like Amazon, Flipkart, and eBay have helped brands reach massive audiences without building their own platforms. They offered convenience, quick setup, access to millions of users, and ready-made logistics. But as the e-commerce ecosystem matures, more brands are realizing a harsh truth: these platforms come with limits that restrict growth, creativity, and control. Today, digital independence has become the key to long-term success. Businesses that once relied entirely on marketplaces are now investing in their own custom eCommerce platforms built to reflect their brand, manage their customers directly, and grow on their own terms. This shift is being powered by the expertise of every modern custom software development company that helps brands create scalable, secure, and fully customized online stores. The Hidden Limitations of Marketplaces Marketplaces are excellent starting points, but they come with tra...